JRC
JRC Carp Rods
Established in 1992, JRC was acquired by the Shakespeare Company in April 2005, and is operated by Paul Casey, Managing Director for the UK and Europe; under the worldwide K2 Group of Companies, which includes other sports brands such as K2 Skis and Snowboards, Adio Shoes and Clothing.
The JRC brand is managed by Stewart Downing, with Product Development headed up by Dave Lane and Robert Valkeneer. Nigel Sharp and James Vincent act as brand consultants and field testers in the UK.
The aim of JRC is to develop a clear and concise product range that consistently delivers high performance and reliability to carp and specialist anglers worldwide.
JRC - Powerplay
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